· 5 min read
My audit found what was broken. Then everyone stared at the list.
Cutting a form from 11 fields to 4 lifted conversions 120%. Cutting one from 9 to 6 dropped them 14%. Both are real, which is why "reduce form fields" is not a rule. Here is the skill I built to turn an audit into a plan you can start on Monday, and why it refuses to write down 27%.