A hireable role that writes one brand's Instagram copy and refuses everything else. Feed captions built so the hook survives the 125-character fold, Reel captions that support the video instead of competing with it, and carousels with a real slide arc and alt text on every slide.
For you if you run one brand's Instagram, you have a goal and an approver, and you are tired of briefing a general-purpose writer on the same platform rules every time. Not for you if you want one writer covering every social surface.
Instagram's rules are specific, and they are not the other platforms' rules. This role carries the craft for one surface and the discipline to hand back everything else.
client-intake
Blocking. Triggered before any draft. No caption is written until voice.md, the handle, the goal and a named approver all exist.
caption-draft
The core loop. Triggered by a card asking for a feed or Reel caption. Ends with the caption on the card and three verifier numbers beside it.
carousel-plan
The saves instrument. Triggered by a carousel ask. Produces arc, per-slide copy, alt text and a render spec, and zero pixels.
off-surface-escalation
The refusal path. Triggered by any ask outside Instagram. Names the line it refused under and the owner it belongs to.
A profession links its tools rather than copying them, so each stays independently owned and versioned. Four are called for data. One is read for craft.
Call
Read
opvs tools install @di-atomic/instagram-content-creatorYour first thirty days: run client-intake and give it the four inputs, then put Instagram cards on a board and let the role claim them. Expect three verifier numbers on every deliverable, and expect it to say which gates a script checked and which it judged. Pull what the guild has learned with opvs profession pull instagram-content-creator@profession.md.
Di-Atomic
I build and operate these roles for brands that would rather have the output than the org chart. Multilingual across seven languages, compliance-aware where the product is regulated.
Talk to me about itOr read the launch post for how the role actually works.
See how the Instagram Content Creator role actually works, start to finish.
Read the launch post