Launch Your Success with Di-Atomic
At Di-Atomic, we are more than an agency—we are your partner in global expansion. Our journey is defined by a visionary approach, a rich history of innovation, and a dedicated global team. We’ve harnessed our experience to create a powerful platform where manufacturers can scale, brokers can thrive, and consumers can access a world of possibilities. Explore our vision, discover the history that shaped us, and meet the global team driving our mission forward.
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Our Vision
At Di-Atomic, we believe that if a manufacturer can succeed in their local market, they can thrive globally. Our mission is to make this expansion a reality in record time. With our multilingual approach and cutting-edge technology, we connect your products with distributors in over 200 nations worldwide. We are dedicated to breaking down barriers and opening doors, ensuring that your products reach every corner of the globe.
Our Mission
At Di-Atomic, we envision a connected world where manufacturers, brokers, and consumers form a powerful triangle of success. We empower manufacturers to expand globally by providing them with the tools and technologies they need to scale production, reduce costs, and maximize profits. We enable brokers to close lucrative deals with distributors, helping them achieve financial freedom through earned commissions. Ultimately, we ensure that private consumers enjoy access to a diverse range of products at the best prices possible. Di-Atomic is where innovation meets opportunity, creating a thriving ecosystem that benefits everyone involved.
Our values
Do What Matters, Eliminate What Doesn’t
Cost Reduction:
We are committed to driving down costs without compromising on quality. At Di-Atomic, we challenge traditional methods and embrace innovative solutions to streamline processes. Our focus is on efficiency, ensuring that every dollar spent adds value, not just to us, but to our clients. We do this with integrity, refusing to profit from the production of content, so you can achieve more with less.
Automation and Technology:
We harness the power of automation and cutting-edge technology to enhance efficiency and reduce costs. At Di-Atomic, we use technology to bridge the gap between manufacturers and distributors worldwide, enabling real-time communication and coordination that no human effort alone could achieve. This approach allows us to scale operations, reach global markets faster, and ensure that our clients are always ahead of the curve.
Relentless Pursuit of Simplicity:
We believe that simplicity is the ultimate form of sophistication. At Di-Atomic, we focus on eliminating unnecessary complexity in all our processes. This means constantly challenging existing norms and finding more efficient ways to achieve the same outcomes. By streamlining operations and reducing friction, we make it easier for our clients to achieve their goals, faster and more effectively.
At Di-Atomic, we take control of our key services by bringing them in-house, including science, compliance, and media production. This approach ensures the highest level of quality control and helps us reduce costs. By managing these critical components internally, we foster greater innovation and can iterate faster, delivering superior results for our clients.
Vertical Integration:
Our history
2017: Expansion to Odessa and Sales Optimization
Opening of Odessa Office: In 2017, Epixia continued its strategic expansion under the Starsoft brand by opening a new office in Odessa, Ukraine, just 200 km from Chisinau, Moldova. This move was part of a broader effort to enhance the company's operational capabilities in the region.
Building a Multilingual Team: The Odessa office became a hub for hiring multilingual Sales Development Representatives (SDRs). This team focused on lead research and lead generation, providing crucial support to Epixia's existing startups.
Optimizing Sales Processes: The addition of the Odessa office and the new SDR team allowed Epixia to optimize its sales processes, improving efficiency and effectiveness across all its ventures. This expansion ensured that Epixia could continue driving growth and success for its startups through well-targeted and refined sales strategies.
Building a Multilingual Team: The Odessa office became a hub for hiring multilingual Sales Development Representatives (SDRs). This team focused on lead research and lead generation, providing crucial support to Epixia's existing startups.
Optimizing Sales Processes: The addition of the Odessa office and the new SDR team allowed Epixia to optimize its sales processes, improving efficiency and effectiveness across all its ventures. This expansion ensured that Epixia could continue driving growth and success for its startups through well-targeted and refined sales strategies.
2018: Transition to DEMAVIAS and Focus on Marketing Automation
Building in Marketing Automation: In 2018, Epixia ventured into the marketing automation space, creating startups that specialized in LinkedIn automation, Instagram automation, and the development of advanced proxy technologies. These innovations were designed to streamline and enhance digital marketing efforts across various platforms.
Rebranding to DEMAVIAS: To reflect its new direction and expanded capabilities, Epixia rebranded itself as DEMAVIAS—Dedicated Marketing Virtual Assistant. This new identity signified the company’s commitment to providing automated marketing solutions that could adapt to the needs of a rapidly evolving digital landscape.
Optimizing Sales and Targeting: DEMAVIAS placed a strong emphasis on optimizing the sales process. By identifying the ideal customer profile and focusing multilingual marketing efforts on these targets, the company was able to deliver more precise and effective marketing strategies. This shift not only improved sales efficiency but also ensured that marketing resources were directed where they would have the greatest impact.
Rebranding to DEMAVIAS: To reflect its new direction and expanded capabilities, Epixia rebranded itself as DEMAVIAS—Dedicated Marketing Virtual Assistant. This new identity signified the company’s commitment to providing automated marketing solutions that could adapt to the needs of a rapidly evolving digital landscape.
Optimizing Sales and Targeting: DEMAVIAS placed a strong emphasis on optimizing the sales process. By identifying the ideal customer profile and focusing multilingual marketing efforts on these targets, the company was able to deliver more precise and effective marketing strategies. This shift not only improved sales efficiency but also ensured that marketing resources were directed where they would have the greatest impact.
2019: The Birth of Di-Atomic with MyAirShield
The MyAirShield Project: In 2019, DEMAVIAS (formerly Epixia) received an irresistible offer from a group of German, Danish, and Chinese investors. They proposed that DEMAVIAS, under the leadership of Martin Shein, provide their marketing services in exchange for shares in the patent and factory of a new product, MyAirShield. This marked the beginning of what would eventually become Di-Atomic.
Innovative Marketing and Growth: Martin Shein applied the same startup growth hacking methods that had driven previous successes. Through multilingual marketing, video animation, explainer videos, lead research, lead generation, and marketing automation, DEMAVIAS also built a limited network marketing organization that paid commissions for brokering deals between large distributors and MyAirShield. This approach was revolutionary for a manufacturing context.
Global Expansion and Unprecedented Success: Within less than a year, DEMAVIAS closed deals in almost 100 countries, securing commitments to purchase MyAirShield products valued at $1.4 billion USD. This success was a game-changer, demonstrating the power of combining innovative marketing strategies with manufacturing.
Becoming an Expert in Science and Compliance: The rapid global expansion also brought significant challenges, particularly in compliance and regulatory matters. To navigate these complexities, DEMAVIAS expanded its expertise by hiring scientists, building laboratories, and becoming a leader in science and compliance. This transformation laid the foundation for what Di-Atomic would become.
Innovative Marketing and Growth: Martin Shein applied the same startup growth hacking methods that had driven previous successes. Through multilingual marketing, video animation, explainer videos, lead research, lead generation, and marketing automation, DEMAVIAS also built a limited network marketing organization that paid commissions for brokering deals between large distributors and MyAirShield. This approach was revolutionary for a manufacturing context.
Global Expansion and Unprecedented Success: Within less than a year, DEMAVIAS closed deals in almost 100 countries, securing commitments to purchase MyAirShield products valued at $1.4 billion USD. This success was a game-changer, demonstrating the power of combining innovative marketing strategies with manufacturing.
Becoming an Expert in Science and Compliance: The rapid global expansion also brought significant challenges, particularly in compliance and regulatory matters. To navigate these complexities, DEMAVIAS expanded its expertise by hiring scientists, building laboratories, and becoming a leader in science and compliance. This transformation laid the foundation for what Di-Atomic would become.
2021: Transition to Global Expansion Services and Online Education
Exit from MyAirShield: In 2021, Martin Shein successfully exited MyAirShield, allowing him to fully focus on expanding the services of DEMAVIAS, now rebranded as Di-Atomic. The agency shifted its mission to assist manufacturers globally, leveraging the expertise gained from the MyAirShield experience.
Global Expansion and New Offerings: Di-Atomic concentrated on helping factories expand their reach worldwide. To facilitate this, the agency developed two significant online courses
Compliance Course: This course was designed to help manufacturers navigate the complexities of global compliance, ensuring their products met international standards.
BrokerZ.io: Di-Atomic launched BrokerZ.io, a network marketing organization that recruits commission-based sales representatives globally. These representatives are trained to broker deals and drive international growth for manufacturers.
SDR and Lead Generation Course: Additionally, Di-Atomic created a comprehensive SDR and Lead Generation online course. This course aimed to equip Sales Development Representatives (SDRs) with the skills needed to generate leads effectively and support the global expansion of manufacturers.
Global Expansion and New Offerings: Di-Atomic concentrated on helping factories expand their reach worldwide. To facilitate this, the agency developed two significant online courses
Compliance Course: This course was designed to help manufacturers navigate the complexities of global compliance, ensuring their products met international standards.
BrokerZ.io: Di-Atomic launched BrokerZ.io, a network marketing organization that recruits commission-based sales representatives globally. These representatives are trained to broker deals and drive international growth for manufacturers.
SDR and Lead Generation Course: Additionally, Di-Atomic created a comprehensive SDR and Lead Generation online course. This course aimed to equip Sales Development Representatives (SDRs) with the skills needed to generate leads effectively and support the global expansion of manufacturers.
2004: The Birth of HotDigital and Epixia
HotDigital: The journey began with the founding of HotDigital, a pioneering SaaS company that revolutionized the e-commerce landscape. Unlike traditional webshop solutions of the time, HotDigital offered a unique online platform where users could create their webshops without the need for server installation—similar to what Shopify offers today. This innovation attracted thousands of clients across Germany, helping businesses seamlessly enter the online market.
Epixia: Leveraging the success and insights gained from HotDigital, Epixia was established to cater specifically to the marketing needs of e-commerce businesses. Epixia became the go-to agency for over 1,500 businesses, offering comprehensive services from webshop design to email and affiliate marketing. This deep understanding of e-commerce needs allowed Epixia to deliver tailored marketing solutions that drove success for countless online stores.
Epixia: Leveraging the success and insights gained from HotDigital, Epixia was established to cater specifically to the marketing needs of e-commerce businesses. Epixia became the go-to agency for over 1,500 businesses, offering comprehensive services from webshop design to email and affiliate marketing. This deep understanding of e-commerce needs allowed Epixia to deliver tailored marketing solutions that drove success for countless online stores.
2006: First Multinational Project with DUBLI
Joint Venture with BlueBuy/ BlueTel: In 2006, Epixia embarked on its first multinational project by forming a joint venture with existing customers BlueBuy and BlueTel, alongside Danish investors. This collaboration aimed to create an innovative online marketplace called DUBLI.
Rapid Growth and Success: Under the guidance of Martin Shein, Epixia combined its expertise in online marketing with the network marketing experience of the Danish investors. The result was astonishing growth, with DUBLI amassing 220,000 active sales representatives within less than a year and raising $18 million USD leading up to its IPO.
Multilingual and Offline Sales Experience: This project was a significant milestone for Epixia as it was their first venture executed in 22 languages and provided invaluable experience in offline sales. The success of DUBLI set a new standard for Epixia's capabilities in international and multilingual projects.
Rapid Growth and Success: Under the guidance of Martin Shein, Epixia combined its expertise in online marketing with the network marketing experience of the Danish investors. The result was astonishing growth, with DUBLI amassing 220,000 active sales representatives within less than a year and raising $18 million USD leading up to its IPO.
Multilingual and Offline Sales Experience: This project was a significant milestone for Epixia as it was their first venture executed in 22 languages and provided invaluable experience in offline sales. The success of DUBLI set a new standard for Epixia's capabilities in international and multilingual projects.
2008: Expansion and Transformation with AuktionMaster
Growth and Efficiency: Building on the success of HotDigital and Epixia, 2008 marked a year of significant growth, especially through a strategic partnership with AuktionMaster, an eBay company. This collaboration led to an increase in customers and the ability to handle more projects with remarkable speed and efficiency.
Evolution into Logistics: Epixia's role expanded beyond traditional marketing services, venturing into the logistics sphere. The company began addressing critical challenges faced by e-commerce businesses, such as fulfillment and shipping. By centralizing storage and shipping operations for thousands of online businesses in Germany, Epixia enabled faster delivery times while significantly reducing storage and shipping costs. This evolution transformed Epixia into a comprehensive service provider, offering both marketing and logistical solutions for the e-commerce sector.
Evolution into Logistics: Epixia's role expanded beyond traditional marketing services, venturing into the logistics sphere. The company began addressing critical challenges faced by e-commerce businesses, such as fulfillment and shipping. By centralizing storage and shipping operations for thousands of online businesses in Germany, Epixia enabled faster delivery times while significantly reducing storage and shipping costs. This evolution transformed Epixia into a comprehensive service provider, offering both marketing and logistical solutions for the e-commerce sector.
2011: The Launch of Sellerfox and Continued Evolution
Leadership and Innovation: Under the visionary leadership of Martin Shein, Epixia reached new heights in 2011. Leveraging the success and profits from HotDigital and Epixia, the company reinvested in innovation, leading to the creation of new startups.
Introducing Sellerfox: Among these new ventures was Sellerfox, a groundbreaking cross-selling and upselling solution designed for eBay sellers. Integrated seamlessly with the eBay API, Sellerfox allowed sellers to showcase all their products across 17 million auctions. This tool became an essential asset for thousands of eBay sellers, boosting their visibility and sales across the platform.
Introducing Sellerfox: Among these new ventures was Sellerfox, a groundbreaking cross-selling and upselling solution designed for eBay sellers. Integrated seamlessly with the eBay API, Sellerfox allowed sellers to showcase all their products across 17 million auctions. This tool became an essential asset for thousands of eBay sellers, boosting their visibility and sales across the platform.
2012: Embracing Social Media with SocialWebshop
Social Media Focus: In 2012, the focus shifted towards leveraging the growing power of social media, particularly Facebook. Recognizing the potential, Epixia launched a new startup called SocialWebshop.
SocialWebshop: This innovative platform allowed users to integrate an online shop directly into a tab on their Facebook profile, with the added feature of autoposting product offers to their timeline. The platform quickly gained popularity among thousands of users, including those from HotDigital, Sellerfox, AuktionMaster, and eBay, as it provided an easy and effective way to reach more customers through social media.
Evolution into a Startup Builder: With the success of SocialWebshop, Epixia’s role further evolved from being a marketing agency to becoming a startup builder and accelerator, helping to launch and scale new ventures in the digital space.
SocialWebshop: This innovative platform allowed users to integrate an online shop directly into a tab on their Facebook profile, with the added feature of autoposting product offers to their timeline. The platform quickly gained popularity among thousands of users, including those from HotDigital, Sellerfox, AuktionMaster, and eBay, as it provided an easy and effective way to reach more customers through social media.
Evolution into a Startup Builder: With the success of SocialWebshop, Epixia’s role further evolved from being a marketing agency to becoming a startup builder and accelerator, helping to launch and scale new ventures in the digital space.
2013: Partnership with Payment Providers and E-commerce Expansion
Strategic Partnerships: In 2013, Epixia forged strategic partnerships with payment providers such as Wirecard and Moneybookers (Skrill). Recognizing the critical role of payment processing in e-commerce, Epixia collaborated with these providers to develop APIs for various shop software and ERP solutions, including AuktionMaster and Afterbuy, both of which were eBay companies.
Overcoming Payment Challenges: The focus was on addressing one of the biggest challenges in e-commerce: ensuring payment conversions. While generating sales was important, a significant number of orders faced payment declines, hindering growth. Through these partnerships, Epixia was able to provide e-commerce businesses with reliable and stable payment solutions, significantly reducing payment declines and enhancing overall sales performance.
New Income Source: This initiative not only bolstered the capabilities of e-commerce businesses but also created a new and lucrative income stream for Epixia, further establishing the company as a key player in the e-commerce ecosystem.
Overcoming Payment Challenges: The focus was on addressing one of the biggest challenges in e-commerce: ensuring payment conversions. While generating sales was important, a significant number of orders faced payment declines, hindering growth. Through these partnerships, Epixia was able to provide e-commerce businesses with reliable and stable payment solutions, significantly reducing payment declines and enhancing overall sales performance.
New Income Source: This initiative not only bolstered the capabilities of e-commerce businesses but also created a new and lucrative income stream for Epixia, further establishing the company as a key player in the e-commerce ecosystem.
2015: Expansion to Moldova and the Birth of Starsoft Academy
Berlin's Startup Boom: By 2015, the startup scene in Berlin, Germany, was booming at such a rapid pace that it became increasingly challenging to hire skilled software developers locally. Recognizing this bottleneck, Epixia sought innovative solutions to meet the growing demand.
Strategic Expansion to Moldova: To address the talent shortage, Epixia expanded its operations to Moldova. The company forged strategic partnerships with local universities, establishing the Starsoft Academy. This initiative not only provided training but also led to the hiring of 300 software developers who were dedicated to supporting Epixia's startups and joint ventures.
Supporting Growth: The expansion to Moldova and the creation of Starsoft Academy played a crucial role in sustaining the rapid growth of Epixia’s ventures, ensuring a steady pipeline of skilled developers to drive innovation and development across all projects.
Strategic Expansion to Moldova: To address the talent shortage, Epixia expanded its operations to Moldova. The company forged strategic partnerships with local universities, establishing the Starsoft Academy. This initiative not only provided training but also led to the hiring of 300 software developers who were dedicated to supporting Epixia's startups and joint ventures.
Supporting Growth: The expansion to Moldova and the creation of Starsoft Academy played a crucial role in sustaining the rapid growth of Epixia’s ventures, ensuring a steady pipeline of skilled developers to drive innovation and development across all projects.
Meet our team
Management:
- Martin SheinCEO and FounderMartin Shein is a visionary entrepreneur with a passion for transforming ideas into successful ventures. With a background in SaaS, logistics, and marketing automation, Martin has led companies like HotDigital, Epixia, and DEMAVIAS to new heights. His innovative approach has revolutionized global expansion for manufacturers, culminating in the creation of Di-Atomic. Martin's relentless drive, combined with his expertise in multilingual marketing and technology, has enabled him to build a platform that connects manufacturers, brokers, and consumers worldwide.
- Sagy SheinDirector of Global OperationsDirector of Global Operations at Di-Atomic for the past decade, Sagy Shein has been at the helm of Di-Atomic's global operations, managing the agency's strategic growth from Cape Town, South Africa. With his extensive background in media production and digital content creation, Sagy has played a crucial role in shaping the agency's creative direction and expanding its reach worldwide. His leadership ensures that Di-Atomic continues to deliver innovative, high-impact solutions that drive global success for manufacturers and brands alike.
Science and Compliance
- Dr. One B. DintweDr. One B. Dintwe is currently involved with Microbiology and Biochemistry for Di-Atomic. Skilled in Flow Cytometry, ELISA, Life Sciences and Data Analysis, Dr. Dintwe has a demonstrated history of working in the research industry, with a strong background in immunology and vaccinology. She completed her Ph.D. in Clinical Sciences and Immunology- with a focus on the South African TB Vaccine Initiative - from the University of Cape Town in 2014.
At the Cape Town HVTN Immunology Laboratory, funded by the Bill and Melinda Gates Foundation, not only is Dr. One the Research Officer, she has local oversight for quality control of Good Clinical Lab Practice (GCLP)- compliant assays and is studying cellular immune responses to HIV vaccines.
Published in multiple journals, including the European Journal of Immunology and the Journal of Immunology, Dr. Dintwe’s list of research involvement can be accessed via the U.S. National Institutes of Health's National Library of Medicine (NIH/NLM)’s PubMed portal. Her extensive scientific contributions include papers on Antigen Availability Shapes T Cell Differentiation and Function during Tuberculosis, published in 2017; and A randomized clinical trial in adults and newborns in South Africa to compare the safety and immunogenicity of bacille Calmette-Guérin (BCG) vaccine administration via a disposable-syringe jet injector to conventional technique with needle and syringe published in 2015. - Dr. Igal Bar-IlanDr. Igal Bar-Ilan is currently the chief scientist at Di-Atomic, as well as being a lecturer at Bioforum, Telhai Academic College and Weizmann Institute and the head of the Analytical Chemistry Forum and Special Projects Department at Bioforum in Israel. Dr. Bar-Ilan serves as a consultant and a mentor in the field of analytical chemistry for various industries, specializing in analytical instruments, analytical methods and validation development.
For 32 years Dr. Bar-Ilan served as head of the Analytical Chemistry & Special Project Department at Migal (MIGAL – Galilee Research Institute is an applied research organization specializing in the fields of biotechnology, environmental and agriculture sciences) in Kiryat-Shmona. He is an expert in Chromatography (TLC, GC, HPLC, Headspace, Purge & trap, Thermal Desorption, Ion Chromatography), Spectroscopy (UV-Vis, FTIR, Fluorescence, ICP-AES, and Atomic Absorption & Emission), and Mass Spectrometry (MS, ICP-MS, GCMS & LCMS), highly experienced in chromatographic and Mass Spectrometric analyses and solving complicated problems (Including troubleshooting) including methods development. Furthermore, he is also involved as a CTO at the startup company Respiration Scan, which develops methods for detecting infectious diseases through the respiratory
air. - Nadine Du PlessisAfter completing her Bachelor of Science (B.Sc.) in Chemistry and Biochemistry in 2016 at the University of Cape Town, where she had worked as a laboratory intern, Nadine completed an internship as a Cosmetic Chemist. Later, she worked in skincare, haircare, body care, and color cosmetics, and subsequently became a Laboratory Assistant. From there, she became a Research and Development Administrator for DermaConcepts and Environ Skin Care before joining the Di-Atomic Science team as a full-time Compliance Officer.
In her role at Di-Atomic, Nadine contributed to the development of an online compliance course designed for manufacturers and distributors. This comprehensive course provides crucial insights, breaking down complex regulations and certification processes for successful global product sales. - Fintan EarlyFintan Early, a seasoned automotive industry expert with a remarkable 27-year career, brings his wealth of experience and deep understanding of Japanese culture to Di-Atomic. Having spent years living and working in Japan, Fintan seamlessly blends his technical expertise in engine and automotive engineering with a nuanced comprehension of Japanese business practices and cultural sensitivities.
His previous role as Head of Business Development at HINDUJA TECH for Japan showcases his ability to navigate the complexities of the Japanese market while championing innovative and sustainable mobility solutions. Fintan's fluency in the Japanese language and culture enables him to forge strong relationships and foster collaboration within the industry.
As co-founder of NANOEFX, Fintan leverages his extensive knowledge and cultural insights to drive the company's success at the intersection of cutting-edge technology and automotive sustainability. His contributions to Di-Atomic reflect his passion for pushing boundaries and promoting a greener future for the automotive industry, particularly within the context of the Japanese market.
Legal and Finance:
- Gabriel Mbanefo, EsqGabriel Mbanefo is a highly accomplished business lawyer, dual-qualified as a Solicitor of the Senior Courts of England and Wales and an Attorney of the New York State Bar. With extensive experience in commercial, corporate, and international trade law, Gabriel has advised clients across 25+ countries, making him a key asset in navigating global markets. At Di-Atomic, Gabriel leverages his legal expertise to ensure compliance with international trade regulations and provides strategic counsel to drive successful global expansion.
- Kateryna KovalenkoHead of Legal Department at Di-Atomic based in Ukraine, Kateryna Kovalenko is the driving force behind Di-Atomic's legal department. With extensive experience in commercial, corporate, and international trade law, she ensures that the agency operates within all legal frameworks globally. Additionally, Kateryna specializes in providing outsourcing and outstaffing solutions in Ukraine, helping companies navigate the complexities of international business with confidence.
What We Do
Customer Success
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